W. Atlee Burpee Company
Assuming management responsibility, TMG developed and executed a comprehensive, integrated marketing plan to launch Burpee’s new Floral Market product line. Overseeing management and buying for daily department operations, TMG also hired and managed an agency to develop branding and a 120-page website. Utilizing both traditional and Internet-based tactics (print and Web advertising, e-commerce initiatives and event marketing) Burpee’s Floral Market achieved aggressive sales volume objectives, delivering 17% of total store sales.
“As a small business owner with no employees, having worked with someone of your caliber has pushed my business forward at a time when I had very little time due to project demands to be sure that I had ‘the next project’ when I came up for air. The way in which you managed the business development process with minimal input from me was great! I am happy to say that I have new opportunities to move forward with, after only a brief period of time working with you.” |
Philadelphia Volunteer Lawyers for the Arts
TMG generated short- and long-term development plans, assuming all responsibilities in the absence of a development director. As a consultant for the Marketing and Development Committee, TMG helped guide the Committee and Board Chair in setting and executing goals and strategies for fund development. Particularly successful was the program to increase the number of Leadership Council members who commit to multi-year gifts. Under TMG’s direction, the Leadership Council grew by 30%.
CoActive Marketing Group
TMG planned and executed account-specific promotional activities to build clients’ sales volume in national food, mass and drug store accounts. In one instance, TMG identified and helped Coactive land a single client, resulting in $3 million in increased business. In another case, TMG identified and helped land another major international client that named CoActive as Agency of Record.
Your Part-Time Controller, LLC
Proactive marketing and raising visibility of the firm has been the key to success for Your Part-Time Controller. Acting as marketing director, TMG identifies key audiences then schedules Eric Fraint, President, as the guest speaker for organizations such as the PA Association of Nonprofits, the Alliance of Nonprofit Financial Officers, the Pennsylvania Society of Association Executives, the American Society of Women Accountants, and the Nonprofit Alliance of CFOs. Additionally, she arranges for articles by and about Eric to appear in numerous publications targeted to nonprofits. To continue to meet the growing client demand resulting, in part, from TMG marketing efforts, the Your Part-Time Controller staff grew by 25% over the last two years.
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