Before pen goes to paper on any project, a thorough strategic plan and market analysis is developed and agreed to.  We map out this strategy based on a set of core questions for each campaign:

1. Who is the target audience?
2. Where do we find the target?
3. What type of campaign would be best suited for this target (i.e., direct mail, print, radio, combination campaign)?
4. How do we position the product to impact the target?
5. When do we hit the target with our message?
6. Why will the target buy the product (incentive)?

Strategic planning doesn’t stop with the plan, however. Everything we do has a core set of objectives and strategy. Each department must make sure deliverables are clear and in the best interests of our clients and their audience at all times. This will ensure that when ready, you can launch an advertising campaign that exceeds your expectations.

This package includes the development of a strategic plan, logo, tag line, stationary and other core business collateral.