Be a Match Maker Between Physician and Patient

Challenge
Acurian, Inc. is among the nations leading patient recruitment agencies for clinical trials. They came to SBM with the opportunity to help support their research team by developing a package to increase exposure to patient prospects (through physicians offices), igniting opportunity for patient trial solicitation.

Solutions
SBM developed a “Trial in a Box” campaign that was sent to over 1,000 partner physician offices with 10 customized brochures (condition specific), thank you cards for patients, appointment reminder cards, and a binder of materials for the physician office research coordinator. SBM also developed a calendar wheel premium that allowed the coordinator to setup appointments in real time without consulting an online research calendar.

Results
The trial launch was extremely successful. Office managers appreciated the detailed support while patient trial increased by 20%.