Developed a Branded House From a House of Brands

Challenge
Scholarship America is the nation’s leading resource to help students and their families secure postsecondary education funding. There are three distinct brands within the Scholarship America foundation. The brands had been vaguely marketed under the Scholarship America umbrella, which created confusion among donors and students as to whom they should be working with and what brands to support.

Solutions
SBM recreated the Scholarship America image from its identity to its marketing vehicles by redesigning all logos, collateral, and its websites. Our goal was to show brand consistency among all sub-brands, ensuring the primary brand was top of mind with each target base.

Results
The new Scholarship America website has received rave reviews as has its logo, which not only supports each brand but engages the audience in the organization’s mission, without the need for words.